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Research papers

Testing effect hierarchy models by way of latent class analysis

Effect hierarchy models have a long and well-establis tradition in marketing and communication research. Figure 1.1. contains an overview of some of the more prominent ones, viz. the "AIDA" model due to Strong (1925), the "Hierarchy of Effects" model...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Carsten Stig Poulsen, Anders Ussing
June 15, 1984
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Citation

Poulsen and Ussing (1984a, June 15). Testing effect hierarchy models by way of latent class analysis. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/testing-effect-hierarchy-models-by-way-of-latent-class-analysis